A Thriving Lifestyle Brand Looking to Deliver Content & Commerce Experiences to a New Generation of Western Sports Fans.

Teton Ridge, a fast-growing player in the Western Sports and Lifestyle industry, had a vision to bring together fans and athletes who share a passion for Western Sports. The company was founded by a group of experienced professionals who recognized the need for a new point of view to enable experiences for a generation that was increasingly spending time online. At the same time, these experiences needed to cater to the unique needs of a tight-knit and multi-generational community of Western enthusiasts.

The Challenge

Simplify content/commerce management and publishing across multiple branded properties.

Teton Ridge has set out to make their mark on the Western Sports and Lifestyle markets with a range of properties that includes: Teton Ridge (the parent company), The American Rodeo, the Ridge Riders PBR team, Teton Ridge+, Better Barrel Races, and Cowboys & Indians Magazine (with more in development).

Managing all of these properties requires systems for both content and commerce management and distribution that gives the Teton Ridge team full control over the digital experiences without requiring that they publish every article or product individually to each of these touchpoints.

The Plan

Utilize best-in-class content and commerce management platforms to manage publishing across the Teton Ridge network of properties.

Initially, the Apollo 21 team set out to research the latest in headless CMS solutions for both the content and commerce needs that would align to the already-established technical stack utilized by Teton Ridge.

Our research and testing led us to select Strapi on the content side and Shopify for commerce needs.

The Solution

After implementing both the Strapi and Shopify environments for Teton Ridge, Apollo 21 built a custom middleware layer that allows the user to select the destination property for publishing content and commerce products on a case-by-case basis. The user simply tags the article or product with the appropriate labels to ensure that each shows up on the desired Teton Ridge touchpoints.

This solution gives Teton Ridge the flexibility to publish content and populate commerce products across a suite of different websites and applications while maintaining a unique look and feel for each. The front end of each destination is managed uniquely, allowing the Apollo 21 team to work alongside Teton Ridge in creating best-in-class digital experiences that can be managed from a single CMS (for each content and commerce).

The Results

📈 6 Properties Managed, 📈 663 Articles Published, 📈 387 Videos Published, 📈 38 Products Published, 📈 14.3mins Average Session Time.

In Their Own Words

"The team at Apollo 21 communicates clearly and stays focused on outcomes, not activity. I would not hesitate to recommend them to any organization — not just for help launching a digital product, but assuring guidance and creativity along the way."

— Ellen Newberg, EVP of Sports at Teton Ridge
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